Apple is going head-to-head with Fitbit with the Apple Watch Series 2. Will they win? Or will they lose?

For those of you who are looking for a great Apple Watch link bracelet the JUUK Premium Aluminum Apple Watch bands might be your best bet.

Microsoft has pulled the plug on its Apple Watch competitor and has begun pulling listings for its current Band from its online store.

According to Speidel, the new Apple Watch Twist-O-Flex bands will start shipping today. They're available in both 42mm and 38mm and both are priced at just $39.95.

Announced at Google I/O earlier this year, Android Wear 2.0 has been delayed from release this fall and pushed to launch sometime in early 2017.

The Union Square Cafe, located in New York City will begin using Apple Watches in an attempt to improve its customer service, according to Eater.

Belkin and Incase unveiled their first official Apple Watch bands today as the case makers become increasingly interested in making accessories for the Apple Watch.

Insurance company Aetna today announced a new insurance program centered around the Apple Watch where it will both give away and subsidize the cost depending on if you're a customer or an employee of the company.

Apple has hired "scores of healthcare experts" with a goal of transforming Healthkit into a tool that improves diagnosis, according to a new report from Bloomberg.

Apple has a new Apple Watch Series 2 add dubbed "Go Time" as the company continues to push its wearable towards fitness and health.

While there are a variety of reviews and opinions, one thing seems pretty consistent: The Apple Watch Series 2 is "the first real Apple Watch."

Apple has officially released watchOS 3, a major software update that dramatically improves both the speed and functions of all Apple Watches.

One small change but otherwise the same it seems.

My bet was that Apple would make as big of a leap on the second-gen as they did on the second generation iPad. So, how'd they do? It depends.

Byte, a British shop that sells Apple-certified parts and accessories, has shared a set of photos along with a video that appears to show the Apple Watch 2's thinner display along with a bigger battery.

Just a week (literally) ahead of Apple's planned September 7th event, Samsung has unveiled its latest and greatest smartwatch, the Gear S3.

Pebble today announced a new major software update for its line of Pebble watches. The update includes a slew of new health features as well as some interface tweaks.

The FES Watch U now features an e-ink display on both the watch face as well as on the band, opening a door to some interesting design possibilities.

Known Apple Leaker, Steve Hemmerstoffer, from NowhereElse has posted an image from Weibo showing what could be the Apple Watch 2 battery.

With the Apple Watch 2 likely right around the corner, Best Buy is offering first-generation hardware at a steep discount for anyone who is interested in picking one up.

Starting today, Samsung is launching an all-new beta test program for the Gear iOS app, suggesting that the release of the official app could be sometime in September.

Today, Nike has announced that it's rebranding its Nike+ Running app to Nike+ Run Club, and if you look closely to the changelog, one bullet point stands out quite a bit.

Apple had aims of making the next-generation Apple Watch fully iPhone dependant but has hit some roadblocks, according to Bloomberg.