Belkin and Incase unveiled their first official Apple Watch bands today as the case makers become increasingly interested in making accessories for the Apple Watch.

Insurance company Aetna today announced a new insurance program centered around the Apple Watch where it will both give away and subsidize the cost depending on if you're a customer or an employee of the company.

Insurance company Vitality makes a deal with Apple.

Apple has hired "scores of healthcare experts" with a goal of transforming Healthkit into a tool that improves diagnosis, according to a new report from Bloomberg.

AppAdvice writer Brent Dirks puts the new Apple Watch through its paces with this Apple Watch Series 2 review.

See the brand new ad for Apple Watch Hermés.

With macOS Sierra, you can set up your Apple Watch to unlock your Mac when you approach.

This tic-tac-toe quick fix game is perfect for when you have a few seconds to kill.

Apple has a new Apple Watch Series 2 add dubbed "Go Time" as the company continues to push its wearable towards fitness and health.

Be sure to get your new Apple Watch and/or iPhone set up properly the first time, so that you don't lose any saved data

If you want an original Apple Watch, you can get a stainless steel model for as little as $249 or a Sport for $189 now.

While there are a variety of reviews and opinions, one thing seems pretty consistent: The Apple Watch Series 2 is "the first real Apple Watch."

Apple has officially released watchOS 3, a major software update that dramatically improves both the speed and functions of all Apple Watches.

Stickers in iMessage with iOS 10 are basically widgets or shortcuts to other apps - how does this translate to the Apple Watch?

Sell your Apple Watch to GameStop and get up to $165 cash.

One small change but otherwise the same it seems.

My bet was that Apple would make as big of a leap on the second-gen as they did on the second generation iPad. So, how'd they do? It depends.

Many of us hoped that Apple Watch Series 2 would be a thinner watch, but that is not the case

Or is the Apple Watch waterproof only now with the Series 2 models?

Soon you'll be able to play Pokémon Go primarily on your wrist.

The Apple Watch Series 2, not the 'Apple Watch 2,' was announced today, with better waterproofing and GPS among other features.

We've rounded up the latest rumors, plus the link for you to live stream the Sept. 7 Apple Event.