The Union Square Cafe, located in New York City will begin using Apple Watches in an attempt to improve its customer service, according to Eater.

Glimpse Watch Face brings real-time content from your favorite social feeds and news outlets right to your Apple Watch face.

Belkin and Incase unveiled their first official Apple Watch bands today as the case makers become increasingly interested in making accessories for the Apple Watch.

Insurance company Aetna today announced a new insurance program centered around the Apple Watch where it will both give away and subsidize the cost depending on if you're a customer or an employee of the company.

Insurance company Vitality makes a deal with Apple.

AppAdvice writer Brent Dirks puts the new Apple Watch through its paces with this Apple Watch Series 2 review.

See the brand new ad for Apple Watch Hermés.

With macOS Sierra, you can set up your Apple Watch to unlock your Mac when you approach.

Be sure to get your new Apple Watch and/or iPhone set up properly the first time, so that you don't lose any saved data

If you want an original Apple Watch, you can get a stainless steel model for as little as $249 or a Sport for $189 now.

While there are a variety of reviews and opinions, one thing seems pretty consistent: The Apple Watch Series 2 is "the first real Apple Watch."

Apple has officially released watchOS 3, a major software update that dramatically improves both the speed and functions of all Apple Watches.

Stickers in iMessage with iOS 10 are basically widgets or shortcuts to other apps - how does this translate to the Apple Watch?

Sell your Apple Watch to GameStop and get up to $165 cash.

One small change but otherwise the same it seems.

Many of us hoped that Apple Watch Series 2 would be a thinner watch, but that is not the case

Or is the Apple Watch waterproof only now with the Series 2 models?

Soon you'll be able to play Pokémon Go primarily on your wrist.

The Apple Watch Series 2, not the 'Apple Watch 2,' was announced today, with better waterproofing and GPS among other features.

We've rounded up the latest rumors, plus the link for you to live stream the Sept. 7 Apple Event.

Byte, a British shop that sells Apple-certified parts and accessories, has shared a set of photos along with a video that appears to show the Apple Watch 2's thinner display along with a bigger battery.

Just a week (literally) ahead of Apple's planned September 7th event, Samsung has unveiled its latest and greatest smartwatch, the Gear S3.