Apple Watch uses sapphire produced by company called Monocrystal, a Russian company which is currently the largest synthetic sapphire manufacturer in the world.

Samsung's video shows various highlights from the UI including watch faces, weather, maps, and more.

Developer Hamza Sood, known for being quite good as snooping around through iOS code, has figured a way to get custom Watch faces on the Apple Watch.

Popular analog watchmaker Fossil has decided to get into the smartwatch game.

Eighteen more banks and credit unions in the U.S. have starting supporting Apple Pay after today's update.

A new survey of Apple Watch owners conducted by research firm Wristly found that 80% of those in the U.S. and UK have already used Apple Pay on their Watch.

The company says that they saw the smaller display on the Watch as an opportunity to something that would streamline and make sending cash even easier.

New York based jewelry company London Jewelers is set to start selling the Apple Watch beginning August 21, 2015.

Rapper Ludacris turned up to the Teen Choice Awards last night wearing a diamond encrusted Apple Watch.

Apparently Motorola tweeted a link to a video showing a Moto 360 that doesn't actually look like the current Moto 360.

Apple hasn't been great at getting out the Apple Watch message. Maybe they should take a cue from this 43-year-old Hamilton Pulsar promo.

Today, Apple has begun selling the 38mm Modern Buckle band for the Apple Watch, making it the first time since the Apple Watch has gone on sale that the Buckle has been available.

Today Apple introduced a new kit for the 42mm Link Bracelet that allows the bracelet to fit wrists that exceed that 205mm max.

A great piece by Benedict Evans on the Apple Watch and how it's doing roughly 4 months into availability.

Abdel, Julia and Andy gather once again to talk about some of the upcoming features for Apple Watch including the possibility of deep integration with Apple TV.

We're seeing a couple more pictures of the company's upcoming round smartwatch. Check them out and let us know what you think.

During today's introduction of the Samsung Galaxy Note 5 and Samsung Galaxy S6 Edge Plus, Samsung teased what its upcoming smartwatch will look like.

Accessory maker Catalyst says that it's created the world's first waterproof Apple Watch case that meets or exceeds IP68 standards.

Golden Dream's Apple Watch bands are being called out by misguided conservationists. But ostrich and gator skin watch straps have been around for forever.

Huawei's Android Wear smartwatch, dubbed the Huawei Watch, if officially "right around the corner" according to Huawei's website.

Being something of a chef has always interested me. Never in my wildest dreams did I think the Apple Watch would help make be a better one.

Apple Watch messaging was supposed to be a timesaving technological godsend. But it's not, and it actually might never be.

Reddit user, FoxMcWeezer, has posted a few screenshots of his upcoming watchOS 2 app that will allow those of us who are paid on an hourly basis to quickly see how much money we've made.

The Apple Watch Activity app is a concept so simple a first-grader could have come up with it. But that's not its real genius.