The Stupid Simple Apple Watch Activity Tracker
So, in the summer of 2013, when Apple went on a Watch-related hiring spree, they brought on Blahnik to lead a cadre of exercise science experts in imagining what exactly an Apple fitness device should do.
Their answer: Silence the noise. “The team really focused on saying, ‘As fitness and activity and trends come and go, what would always be a good recommendation?’” Blahnik says. “It came down to sit less, move more, and get some exercise.” That formula became the foundation of Activity, the Watch’s all-day fitness tracker app.
It took a “cadre of exercise science experts” to come up with this? Seriously? That’s amusingly pathetic.
Or, at least, it would be if it were true.
See, the fitness aspect of Apple Watch, like all that “authentication” business, is — while perfectly capable in its own right — just a red herring, so I guess it’s no big deal that a high-ranking company executive said something so ostensibly stupid. It’s a clever misdirection.