I truly believe that the Apple Watch is not for techies or watch aficionados. Both make up a tiny percent of Apple's customer base. It's for everyone else. And that's what's driving both of these camps nuts.

Critics who short-sell the potential success of Apple Watch on the basis of Google Glass are wearing blinders.

With Apple Watch, you just can't win. Prepare to be a social outcast!

CNET's "Fifty Shades of Apple Watch" demonstrates a bit of Cupertino's Disney-inspired subliminal messaging.

Make your very own Apple Watch mockup to figure out exactly which case and Band sizes are right for you.

Apple has made no secret about its future in the Chinese market.

App developer Hamza Sood leaks several details about the Apple Watch iPhone app's settings menu.

Think about musicians, actors, professional athletes, or anyone else who we'd consider a celebrity. Which Apple Watch are they going to want?

A lot of folks think Apple will offer a component upgrade program for Apple Watch. They are wrong.

Apple Watch is rumored to have a production defect rate of 70 percent.

This really makes you realize how far ahead Apple is when it comes to manufacturing at scale.

When Apple launched iPad in 2010, there wasn't a whole lot of perceived interest. But there were a ton of sales. With Apple Watch, history is repeating.

Apple Watch is criticized for not phasing out previous communications or workflow paradigms. But it does.

The importance of Apple Watch to Apple's global brand and market cap cannot be understated.

Amazon is reportedly prepping an Apple Watch app.

Compared to its best-selling (and less "crazy") competitors, Apple Watch's elite engineering and top-class form factors are clearly evident.

Apple Stores stop selling competing fitness trackers like Nike+ FuelBand and Jawbone UP.

For all of its bells and whistles, maybe the first-gen Apple Watch is just supposed to be a great-looking piece of functional jewelry.

Asus doesn't get the point of Apple Watch Edition.

Apple Watch Edition may not have such a dire, destructive effect on the established Swiss industry, after all.

Apple Watch criticisms from the Spring Forward event floor are pedantic, misleading, and otherwise ill-considered.

From chip design to retail, the Apple Watch embodies everything Apple has become known for.

College Humor figures out why Apple Watch Edition exists.

Jony Ive and Marc Newson are speaking at this year's Condé Nast International Luxury Conference in Florence, Italy.