Asus Says Apple Watch Edition Customers Are Crazy

Earlier today, Asus tweeted a graphic poking fun at Apple Watch Edition pricing, suggesting that “you are really out of your mind” if you buy one. Personally, I’m not sure what’s in Asus’ mind. Maybe they actually believe that Apple Watch Edition is marketed at people who might have “student loans to pay or something.” Or maybe they don’t understand that there are plenty of ultra rich people out there who wouldn’t dare touch a branded Asus product with a diamond-encrusted 10-foot pole. Meanwhile, Asus is happy to outsource its half-year-old ZenWatch’s crummy OS, dress the thing up in plastic accents and cheap leather straps, ditch the heart rate monitor, and pass the savings along to you!

The real questions is this: Will Apple sell more first-gen Editions than Asus sells first-gen ZenWatches? I guess they really are competing, after all.