It's Funny Because It's True?

This “hilarious” College Humor video has been making the rounds today, apparently because — before Apple Watch Edition — people were utterly unaware that the entire purpose of “mainstream” haute luxury is to flaunt affluence and exclusivity.

If you want to watch something properly funny about this kind of thing, look no further than international YouTube celebrity Archibald Chesterfield’s treatise on “useless luxury” (NSFW language). This is particularly important for anyone fool enough to think that the gold Apple Watch is some kind of sound, heirloom-quality investment. At that price point, you simply have hundreds of more intrinsically valuable options. And even with those, monetary appreciation is the exception, not the rule.