The Apple Watch app might be an advertisement, but so is about half of iOS.

This week, Ariel Adams from ABlogToWatch joins us to talk about Apple Watch and how the tech industry still doesn't quite understand exactly why people buy watches.

The Apple Watch UI might be intuitive and useful, but it's going to drive trypophobia sufferers crazy.

A lot of potential Apple Watch customers are expecting to buy third-party bands at launch next month. I'm not so sure they're going to be able to.

Apple's vision goes in complete contrast with tech nerds who often look at products only for their utility and not how it makes them feel.

Make your very own Apple Watch mockup to figure out exactly which case and Band sizes are right for you.

When Apple launched iPad in 2010, there wasn't a whole lot of perceived interest. But there were a ton of sales. With Apple Watch, history is repeating.

"It makes me feel like a Power Ranger."

I watched Apple's keynote with high hopes for some real Apple Watch insight. Unfortunately, I didn't get it.

We've gathered a few hands-on videos of Apple Watch in action for you enjoyment.

Canadian tech blog MobileSyrup provides an excellent Apple Watch gallery from today's Spring Forward hands-on segment.

Could Apple Watch be the test-bed for one of consumer electronics' most anticipated new technologies?

You might not think of it that way, but Apple Watch, judging from the specs unveiled back in September, is probably the ultimate communication device.

See that big thing on the back of Apple Watch? I don’t think that’s what you think it is.

This week, I'm joined by former Apple designer Louie Mantia, as we discuss Apple Watch leading up to next week's Spring Forward keynote.

An ongoing Reddit survey from /r/Apple indicates that the stainless steel Apple Watch is the most desired version, but most folks don't expect to shell out more than $500 for the device.

It looks like you'll be able to spice up your Apple Watch Sport with a few of the more premium strap options (which you might actually need to do in case Apple prices the stainless versions out of reach of the majority of users).

The gold standard of the luxury watch industry helps explain why you probably won't be able to afford Apple Watch Edition.

Pundits and critics have both been struggling to identify Apple Watch's most obvious raison d'être, but they've been coming up empty. It turns out that there's a very good reason why.

Apple Watch Edition will be expensive. But will luxury watchmakers be able to create custom replica Faces and price them accordingly?

Pebble Time is raising millions of dollars on Kickstarter, but the wearable is not what the company says it is.

Apple Watch is redefining mobile communication through virtual touch.

The most common criticism we hear from Apple Watch skeptics is "I can do all that on my iPhone." But in saying that, they're focusing on all the wrong aspects of wearable computing, as Apple Watch seeks to solve a number of very distinct real-world problems.