Apple’s Vision Of Computing
Consider, for example, the way that Google is marketing Android Wear: while there is a small blurb about “wear what you want,” the rest of the page is very utilitarian, what Android Wear can help you do or accomplish. Whereas AppleWatch “understands what time means to you,” Android Wear “organizes your information, suggests what you need, and shows it to you before you even ask.” AppleWatch shares “how you feel” and Android Wear lets you “See who’s calling, or read texts, instant messages and emails as soon as they arrive.”
In Android Wear’s marketing, you can almost feel its algorithmic computer, churning data to make your life more convenient, but AppleWatch’s marketing feels more like a personal companion who understands you in intimate ways and interprets your feelings.
This is exactly why people flock to buy Apple products. This has always been Apple’s vision and it goes in complete contrast with tech nerds who often look at products only for their clock speeds and specs and basic utilies and not at how those products make them feel. Apple understands psychology better than any technology company in the world. They get people.
Consider the intro video from WWDC 2013. In it, Apple explains:
The first thing we ask is how do we want people to feel? Delight, Surprise, Love, Connection
Again, this is exactly how Apple has been built, and this is exactly why the Apple Watch has the best chance of succeeding. It won’t be big only because of its technological capabilities both today and moving forward, but it’ll be big because of how it makes each person feel.
Nothing is more powerful than that.