In order to succeed commercially, luxury Android watchmakers must demand iPhone integration from Google and Android Wear.

As we near launch, more products aiming to replace standard Apple Watch bands are surfacing. Adappt is one such product.

This week, Ariel Adams from ABlogToWatch joins us to talk about Apple Watch and how the tech industry still doesn't quite understand exactly why people buy watches.

That paragraph right there is exactly what makes Apple special and why I think nobody will be able to touch Apple Watch.

A lot of potential Apple Watch customers are expecting to buy third-party bands at launch next month. I'm not so sure they're going to be able to.

Apple's vision goes in complete contrast with tech nerds who often look at products only for their utility and not how it makes them feel.

A company by the name of Very Good Plating Co. is offering 24K gold-plated Apple Watches at a starting price of $1549

Love it or hate it, Apple Watch has awakened something primal in its critics.

Pod packs a compact high density 1800 mAh lithium polymer battery which provides up to 4 full charges of Apple Watch, enough to keep you going day and night, and day and night … and day.

Somehow I doubt that the above picture is for the Apple Watch itself. Where would the inductive charger go?

The smartwatch's goal should not be to be the default input device. Instead, think of it as a little helper.

Apple Watch bashing will take place at all price-points. Early adopters should get ready.

Apple confirms that appointments won’t be necessary to try on the device in stores, but they are recommended.

I truly believe that the Apple Watch is not for techies or watch aficionados. Both make up a tiny percent of Apple's customer base. It's for everyone else. And that's what's driving both of these camps nuts.

Think about musicians, actors, professional athletes, or anyone else who we'd consider a celebrity. Which Apple Watch are they going to want?

This really makes you realize how far ahead Apple is when it comes to manufacturing at scale.

When Apple launched iPad in 2010, there wasn't a whole lot of perceived interest. But there were a ton of sales. With Apple Watch, history is repeating.

Compared to its best-selling (and less "crazy") competitors, Apple Watch's elite engineering and top-class form factors are clearly evident.

For all of its bells and whistles, maybe the first-gen Apple Watch is just supposed to be a great-looking piece of functional jewelry.

Asus doesn't get the point of Apple Watch Edition.

From chip design to retail, the Apple Watch embodies everything Apple has become known for.

Jony Ive and Marc Newson are speaking at this year's Condé Nast International Luxury Conference in Florence, Italy.

If you can't get to an Apple Store or just don't want to wait, use these resources to help you find the perfect Apple Watch and Band size for your wrist.