Apple Watch Critic Doubles Down On Crude Associations
I think the Apple Watch is a stupid idea.
Not only the Apple Watch but also anything that I’m supposed to put on my wrist that acts just like the very smart iPhone that I carry in the left pocket of my pants. (Trust me, it’s there — I don’t want you to go rummaging around looking for it.) …
I let Apple get into my pants a long time ago and it’s been my pleasure. And like just about everyone else, I recently upgraded to an iPhone 6. I bought the smaller-size version with the bigger memory because I felt that sticking the gigantic 5½-inch model into my pants pocket risked chafing during the humid months.
Well, at least Crudele lives up to his last name.
Ironically, even in his vehement opposition to Apple Watch, Crudele proves the device’s elevation from tech gadget to sex symbol. Even someone who hates the wearable can’t frame his argument outside the context of the single most basic human obsession. And that’s the best publicity Apple could ever ask for.
And while Crudele is a big part of that machine, he somehow doesn’t get it:
Apple got a ton of publicity — the kind that run-of-the-mill companies would have to pay for. What does the Apple Watch do that deserves such hype?
Well, it seems to be able to measure your heart rate (which everyone, of course, needs to do constantly), connect to the Internet, send a message, tap you if you get a message, and connect to the iPhone five inches away in your pocket. Important stuff like that.
This is the same sort of person who used similar words to debate the value of power windows, keyless car entry, and the TV remote. He probably thought the microwave was the dumbest thing in the world, until he saw a garage door opener. And I bet Bluetooth headphones would make his head explode. What he doesn’t realize is that small affordances, over time, add up to big gains.
Knowing Crudele’s interests, you’d think he’d take that to heart. Maybe this video will change his mind.