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Apple Watch Packaging Potentially Revealed

Apple Watch Packaging Potentially Revealed

March 17, 2015

Jordan Kahn, 9to5Mac:

Apple appears to have just provided a first glimpse at the retail packaging for Apple Watch or the device’s straps via the photo above posted to a newly updated jobs page on its website. The white box lines up with the little information Apple has provided about the packaging for the entry-level Sport Edition and the stainless steel Watch Edition models.

apple watch retail box

Somehow, I doubt that the above picture is for Apple Watch itself. Where would the inductive charger go? Plus, when people are spending a minimum of $349 on any device, regardless of if it’s a smartwatch or not, they generally expect a decent box. And Apple generally provides one.

What we’re likely seeing here is the packaging for the Bands — and maybe only the Sport Band. Bands for the stainless Apple Watch — whether link bracelet or leather — are likely to come with a much more elegant retail presentation.