Apple's vision goes in complete contrast with tech nerds who often look at products only for their utility and not how it makes them feel.

Analyst Andrew Sheehy explains the genius behind Apple's Apple Watch pricing tiers.

A company by the name of Very Good Plating Co. is offering 24K gold-plated Apple Watches at a starting price of $1549

Love it or hate it, Apple Watch has awakened something primal in its critics.

Pod packs a compact high density 1800 mAh lithium polymer battery which provides up to 4 full charges of Apple Watch, enough to keep you going day and night, and day and night … and day.

According to Matt Krantz of USA Today, Microsoft Band is "outsmarting" Apple Watch.

Samsung Orbis promises to be an extremely complex, frustrating smartwatch experience.

Somehow I doubt that the above picture is for the Apple Watch itself. Where would the inductive charger go?

More supply chain problems plague Apple Watch production. Plus, Apple Watch 2.0 rumors.

The smartwatch's goal should not be to be the default input device. Instead, think of it as a little helper.

Apple Watch bashing will take place at all price-points. Early adopters should get ready.

Apple Watch might not be meeting the demands of its female customers. Yet.

YouTube has the real metrics on how interested in Apple Watch the general public actually is.

Apple Watch has been confirmed to operate on Wi-Fi in the absence of Bluetooth-appropriate ranges.

Apple Watch users are being labeled "narcissists" for caring about their own personal health and wellness.

Apple confirms that appointments won’t be necessary to try on the device in stores, but they are recommended.

I truly believe that the Apple Watch is not for techies or watch aficionados. Both make up a tiny percent of Apple's customer base. It's for everyone else. And that's what's driving both of these camps nuts.

Critics who short-sell the potential success of Apple Watch on the basis of Google Glass are wearing blinders.

With Apple Watch, you just can't win. Prepare to be a social outcast!

CNET's "Fifty Shades of Apple Watch" demonstrates a bit of Cupertino's Disney-inspired subliminal messaging.

Make your very own Apple Watch mockup to figure out exactly which case and Band sizes are right for you.

Apple has made no secret about its future in the Chinese market.