Best Buy today released its Black Friday 2015 ad which shows that the company is willing to go head-to-head with Target when it comes to deals surrounding Apple products.

If you are considering buying an Apple Watch either for yourself or as as gift this holiday season, Target may have the best deal around.

Speaking to the Telegraph today, on the future of Apple Watch, Tim Cook said that Apple is averse to subjecting the company's Watch to the FDA.

Watch as Kevin Rose covers some of the aspects of this watch in a beautiful video and be sure to check out Hodinkee's full overview here.

If you really need to know what song is playing right now, your Apple Watch is your worst bet. Pull out your iPhone and save some time.

A casual visit over to the Apple Watch Apps page shows that apple is still promoting its Remote App for Apple Watch.

Yes, that headline is correct.

TAG Heuer has officially unveiled its connected watch, a $1,500 Android Wear smartwatch made in partnership with Google and Intel.

Swiss watchmaker TAG Heuer has officially announced that it's Android Wear-based smartwatch will be be $1500 and will be launching later today in New York City.

Om Malik has a really great interview with industrial designer, Yves Bahar on his love for watch design coming off his recently designed Movado Edge.

Charles Arthur has posted an article on his personal blog, Overspill, where he estimates the amount of Android Wear watches sold to date. It's not pretty.

There's a troubling trend brewing at arm's length. Here's hoping that the Apple Watch IAP train hits the brakes before it gets going too fast.

The biggest Apple aficionado on the Internet is nonplussed by Cupertino's first wearable.

Pad & Quill, the company behind some of the best leather goods for iOS devices such as the iPhone and iPad, have announced a new lineup of bands for the Apple Watch.

If you're interested in learning more about the business of Apple Watch, Glace – a conference dedicated to Apple Watch – may be your best bet.

If you're someone who's unwilling to give up your analog watch in favor of a a smartwatch, like say an Apple Watch, the Chronos watch disc may be for you.

The Apple Watch display is a gorgeous piece of engineering, but I no longer think that the data density it affords is critical to the wearable's future.

James Chessell writing for the Financial Review interviews part-time Apple industrial designer, Marc Newson. In the interview Chessell asks Newson about the relatively "mute reaction" to Apple's timepieces.

Most ideas for Apple Watch Complications and use cases have been decidedly pedestrian. But thanks to a blogger's off-hand comment, here's a really good one.

Tabpots has just released Tweetbot 4.1 for iOS, and its biggest feature is that it's bringing its App natively to the Apple Watch.

A new report from Wristly dives deep into band usage and popularity amongst Apple Watch owners.

Fitbit seems to be unaffected by the Apple Watch according to CEO James Park who says the company's revenue is up 168% year-on-year.

With just a modicum of time and talent, you can make a functional, classy smartwatch for free.

Select Apple Stores are offering a $50 Apple Watch discount when purchased with a new iPhone. Here's what that might (or might not) actually mean.