Fitbit Says Sales Unaffected by Apple Watch, Revenue Up 168% YOY

Fitbit seems to be unaffected by the Apple Watch according to CEO James Park who says the company’s revenue is up 168% year-on-year.

On a conference call with investors, Park said that the rollout of other smart watches, which often come with a step-tracker similar to Fitbit’s main function, did not have impact on the company’s growth. When asked about Apple’s new watch specifically, he said it had “no material impact”. He added that Apple and Fitbit cater to “two very different segments in the market” in terms of price point and use and that “there’s room for more than one dominant player.”

Keep in mind that Fitbit devices start at $60 and max out at around $250, about $100 less then the cheapest Apple Watch. What should be concerning to Fitbit is what happens next year when Apple potentially reduces this years model to $250 or less. It’s also possible that Apple introduces a less functional version, like what they did with the iPod Shuffle man years back.

While I still consider the Fitbit to be a great product, I think it’s headed toward a world where people would rather wear something that does more than just track Fitness. The Apple Watch and other smartwatches may not be perfect yet, but they’re only going to get better, and that’s what should scare Fitbit.