Some may focus on the fact that 52% of his respondents said they were "unlikely to buy", but I'm more facinated that nearly one in four people said they would "likely buy".

Ari Levy's Apple Watch analysis says nobody is buying yet, despite Cupertino selling a million units in six hours and having a months-long waiting list.

The original Apple Watch, a 1990s promotional analog affair, can be yours right now for only $2499.

Watch Quest! by WayForward promises to offer an unusual (if not totally unique) gaming experience on Apple Watch.

An image on Instagram shared by Designer Karl Lagerfeld's assistant, Sebastian Jondeau, shows an Apple Watch Edition with the one-of-a-kind gold Link Bracelet.

Why Apple was able to sell a million Apple Watches during preorders.

As Apple continues to approve more Apple Watch apps following the device going up for pre-order late last week, a long list of healthcare companies are showing off apps for the Apple Watch.

If these numbers are true, then Apple has managed to sell more smartwatches in a single day than Android Wear has sold in its entire existence.

Here Are All The Stores That Will Carry Apple Watch Edition.

Today, Apple issued a reminder stating that in-store previews and preorders will begin on Friday April 10 at 12:01AM PST, ahead of the April 24 launch.

The Gear A will come in two variants – a standard one with Bluetooth connectivity, and one with 3G and calling support (both variants should support Wi-Fi.)

Enter the NuDock – a beautiful and elegant LED lamp designed to charge both your iPhone and Apple Watch at the same time.

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle product launches.

Cook announced a major Apple Watch discount for employees: 50% off the aluminum sport models and stainless steel standard model.

Roughly 20 developers are coming to Apple's labs in Sunnyvale, Calif., each day in order to test their apps on the Apple Watch, doing so under intense supervision ahead of the device's launch, according to a new report.

Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments.

Today, Apple updated its Apple Watch website with a new "Guided Tours" section which includes a variety of Apple Watch video walkthroughs.

Aka, Apple announces there website will stop working at precisely 12:01 AM PT on April 10th.

To go along with the premium $10,000 and up pricing of the 18-karat gold Apple Watch Edition, Apple will charge up to $999 for the Apple Watch Edition.

Red Dot design award jurors understandably fawned over what is still, by far, the best-looking smartwatch, even though it isn't on the market yet.

One-sentence stories will be the new norm in mainstream media, thanks in part to Apple Watch.

If you use Sketch and you're looking for an Apple Watch GUI kit that includes various Apple Watch devices, icons and watch faces, check out this UI kit put together by Design+Code.

UK consumers looking to purchase Apple Watch Edition are better off flying to New York for the weekend.