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It's Cheaper to Fly to New York to Buy Apple Watch Edition than to Buy in the UK

It's Cheaper to Fly to New York to Buy Apple Watch Edition than to Buy in the UK

March 31, 2015

Rob Price, Business Insider:

The high-end 18-karat gold Apple Watch Edition will retail for as much as £11,500 ($17,000) in the US — £2,000 ($2,959) cheaper than the retail price of the same watch in the UK. Here it will cost £13,500, or roughly $20,000.

The price difference is so significant that it is actually cheaper for bling-craving Brits to fly from London to New York to buy the watch with enough cash left over to hang around for the entire weekend, go shopping, and pop into a Broadway show before shooting back home Monday.

Funny stuff, although actually ridiculous. It certainly doesn’t cost $3000 extra to make a gold watch just because it’s the UK. Commonsense would presume the majority of out-of-country Apple tax relates to import and customs fees which can be pretty substantial.