AVC Apple Watch Survey
I’ve gotten a lot of requests to share the results of the Apple Watch Survey I ran yesterday. I haven’t had time to do a lot of analysis on the results which I will do and follow up with another post. But here are some quick stats. These numbers are for the AVC readership. I did not tweet the survey out and it didn’t get shared much so I feel that it really is representative of the AVC community and not the broader Internet universe. There have been 1,827 replies so far.
Likely to Buy – 26%
Might Buy – 22%
Unlikely to Buy – 52%
Some may focus on the fact that 52% of his respondents said they were “unlikely to buy”, but I’m more fascinated that nearly one in four people said they would “likely buy”. I also think that the “might buy” group of folks can be more easily swayed if they start seeing more and more folks wearing these things.
I’ve said it before and I’ll say it again: The Apple Watch’s success is not based on what reviews or surveys show. If it is to succeed, it will because the people who wear them love them so much that other take notice.
Feel free to take the survey here.