Angela Ahrendts Hopes to Change Retail Shopping Experience at Apple

Jim Edwards, Business Insider:

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle product launches. She wants to encourage customers to avoid their local Apple Store when the Apple Watch goes on sale and instead order online, according to instructions she sent to store staff members obtained by Business Insider.

Makes sense. Between all the SKU’s, it would be a bit of a nightmare having to go through various finishes, sizes, and bands when dealing with large groups of people. The most efficient way to fulfill people’s orders and needs will likely be online.