Apple: Demand Will Exceed Supply At Launch

Today, Apple issued a reminder stating that in-store previews and preorders will begin on Friday April 10 at 12:01AM PDT, ahead of the April 24 launch. Apple also noted that preorders will only be available online, and users who try on Watches in stores will not be able to place an order at the store.

Apple also makes mention of what likely is supply shortage due to signifiant demand:

“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores.

The Apple Watch will also be available at boutiques in major cities including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin, and select Apple Authorized Resellers in China and Japan beginning April 24th, 2015.