Using Amazon as a barometer of how well the Apple Watch selling in relation to the Fitbit Blaze is not the right approach.

Rocket Insights, a software design agency, has recently partnered with Virgin Pulse to release an activity tracking app for the Apple Watch.

Feld & Volk, known for creating over-the-top Apple accessories have just unveiled their very first Apple Watch design.

The Open Band project is a project by fast prototyping company, Breakfast, which a goal of creating an open source design for bands for the Apple Watch.

The Samsung Gear S2, perhaps the best looking round smartwatch to date now officially works with iPhone's, so long that it's on Verizon.

As noted by 9to5Mac, Apple has redone its Apple Watch page and seems to be downplaying the 18K Gold Apple Watch Edition.When you visit the new Watch page.

In an interview with Tech Insider Pebble CEO Eric Migicosky said that Pebble will reduce its staff by 40 employees, representing a 25 percent drop as the company is planning a "careful" approach to next year.

Wondering what band and Watch case will suit you best? Well, wonder no more because Apple has put together a nifty little interactive gallery that allows you to pick any case, band and Watch face so that you have a good understanding how exactly how it looks.

Along with iOS 9.3 today, Apple has officially released watchOS 2.2 for all Apple Watch models.

As expected, Apple has released a new set of new Apple Watch bands for the first-generation Apple Watch.

Apple has just announced a price drop for the Apple Watch, which now starts at $299 for the 38mm Sport model.

The Apple Watch has managed to capture just over 75 percent of the smartwatch market, but according to research firm IDC, that number is expected to drop in the coming years as more competitors make their way into the category.

At this years Consumer Electronics Show (CES), Casio debuted it's rugged Android Wear powered smartwatch dubbed, wait for it, the Smart Outdoor Watch.

Lost in the world of pundits calling the Apple Watch a flop are amazing stories of people who's lives have saved by Apple's first ever Watch.

Medical smartphone accessory maker AliveCor has announced that it plans to bring the "first medical-grade EKG band" to Apple Watches with a band they are calling the "Kardia Band."

Rose has posted his full interview with Apple CEO Tim Cook, where topics include iTunes, Apple as a company and the Apple Watch.

Lookout pings your watch when you're out of range of your phone.

We've always thought about the idea of the Apple Watch being subsidized for health reasons, and today it looks like we've got our first company looking to do just that.

Josh Adams writing on Medium on how Apple should explore the idea of smart complications.

Matt Birchler writing on his site BirchTree on what Apple should focus on for watchOS 3.

The folks at Neato have revealed that it's Botvac Connected vacuum, which goes for $699, will be the first one capable of being controlled right from your wrist.

Galloway calls Apple Watch a winner despite the fact that most tech pundits seem to say otherwise.

Maybe shipping 200,000 more units than the company sold during the summer isn't a huge jump, but it's worth remembering that this product is just getting started.