The "grand ambition" of the Apple Watch is not to be a full-fledged computer on your wrist.

At the Manus x Machina exhibit hosted at the Metropolitan Museum of Art and sponsored by Apple and Vogue, Jony Ive spoke to Business of Fashion about the role of technology in the growing world of wearables.

Apple CEO Tim Cook, like me, thinks that in a few years time people will think about the Apple Watch much differently than they do today.

Coach will soon release new Apple Watch bands that could be available as early as June, according to a report.

Cook compared the Apple Watch to a previous hot selling item, the iPod, and believes that roughly 40 percent of Apple Watch sales will occur in the holiday quarter, or Q4.

The Wall Street Journal reports that Apple is working on including cell network connectivity and a faster processor in the next-generation Apple Watch.

Apple today informed developers that starting June 1, 2016, all watchOS apps submitted to the App Store must now be native apps built with the watchOS 2 SDK.

Apple Watch sales are down 40% compared to the companies fiscal first quarter that ended in December.

A Chinese company launched a crowdfunding campaign for a watch they're calling the CoWatch, a new smart watch with an aim to put Alexa right on your wrist.

In an effort to help Samsung Gear S2 owners chance the style of their bands quickly, Samsung has announced a new "band adapter" allowing users to more easily swap their bands on the Gear S2.

Matt Birchler has written a post on how he thinks Apple could implement an always-on Apple Watch face

Reserve Strap has just updated its customers on the status of the strap and it looks like nobody will be getting their Reserve Strap after all.

Apple has just uploaded six new Apple Watch ads to its YouTube channel, each running about 16 seconds long.

According to the well-sourced Apple analyst, Ming-Chi Kuo, this years Apple Watch is more likely to be an "S" upgrade with "spec improvements" and very little form factor design changes.

BTechHD has put together a nice little video highlighting his top 5 Apple Watch games for April 2016.

Sure nobody needs one, but guess what, nobody needs a lot of things. But make no mistake, we're always looking for something that makes our lives more convenient.

The next-generation Apple Watch 2 is rumored to debut at WWDC this year and will be up to 40% thinner.

Fluent Research recently conduced an interview with over 2,500 American's nationwide and determined that the Apple Watch is nearly 8% of American's already own an Apple Watch.

Twelve South today announced a new product designed for those of us with an Apple Watch who are always on the go. The TimePorter is described as a travel tote and portable charging stand.

Apple today revealed and expansion to its Apple Watch Hermès collection today, with four new colors becoming available to buy separately starting April 19.

Speaking to the Telegraph, Park made some interesting comments about the Apple Watch saying that it does a bit too much.

The side button is pretty much completely useless other than for Apple Pay for me and so many folks I know who wear one.