With the Apple Watch just starting to get into customers hands (or wrists), Apple has begun its marketing campaign with three new ads.

Will the Apple watch survive being submerged underwater? This Apple Watch waterproof test tells us everything we need to know.

The long-awaited iFixit Apple Watch teardown is finally underway, but there aren't too many surprises under the hood.

Prank Watch lets you use your Apple Watch to startle your friends with a series of screams, sirens, and other loud sounds.

Here's an Apple Watch Tip for you. Double-pressing the digital crown will bring you back to the last app you used. It's small, but helpful.

If you don't want to let your work invade your personal life, be very careful what you sign up for with Apple Watch at the enterprise level.

Apps that are Apple Watch ready are being designated with a special icon inside the iPhone App Store.

Cufflink is the first web browser for Apple Watch. Surf the ad-free web from your wrist using Siri and swipes to navigate.

Here's An Animated GIF of Beyonce's Apple Watch Edition

According to Apple, these are the must have Apple Watch Apps.

If you're planning to build an Apple Watch app, bookmark this Apple Watch icons guide.

To download Apple Watch apps to your new wearable, you've got to put them on your iPhone first.

A more serene, peaceful way of absorbing the essence of Apple Watch is by listening to every adjective the illustrious Jony Ive has used to describe the device.

Certain apps are created to help us become more efficient and productive. Here are the best productivity apps for Apple Watch.

Watches take a beating unlike any other everyday carry item. How will Apple's gold, stainless steel, and aluminum finishes hold up to those beatings?

Apple has begun notifying Apple Watch pre-order customers in the U.S. and a few other first launch countries that their orders have shipped.

Apple has updated its "Guided Tours" page showcasing more videos on how to accomplish various tasks on Apple Watch.

The most fascinating this about this entire piece? The Edition won't be available at any stores. Why? It's on backorder.

While Apple's stock weather offering is probably sufficient for most people, Yahoo Weather simply looks better.

As pointed out, you won't get a new band in store. Instead, a new one will be ordered for you and shipped to your address.

"At Apple we don't look at the world through predetermined market opportunities. What we've done fairly consistently is try to invest tremendous care in the development of our products."

Great Apple Watch scratch test showing whether or not the ION glass will scratch.