The Apple Watch Will Be Available At Some Boutique Stores on Friday

Venessa Friedman and Brian X. Chen, NYT:

In further evidence of the smartwatch’s positioning as a fashion accessory, as opposed to a tech gadget, while the product may not be in Apple stores to purchase on its official release day of Friday, select destination fashion boutiques around the world have their own stock, and will be offering the watch for sale at the end of the week.

Dover Street Market in Tokyo and London (but not in New York), Maxfield in Los Angeles, Colette in Paris, the Corner in Berlin and 10 Corso Como in Milan are all “official” stockists of the watch. And, most are advertising it as “in-store 4.24.15” on their home pages.

The most fascinating this about this entire report? The Edition won’t be available even though several hundred Apple Watches are expected to be available at each store. Why? It’s on backorder.