Apple Releases Three New Apple Watch Ads: ‘Rise’, ‘Up’ and ‘Us’

With the Apple Watch just starting to get into customers hands (or wrists), Apple has begun its marketing campaign with three new ads showcasing the value of Apple Watch throughout the day. Unlike the first Apple ad, the style of these commercials is more akin to the recent iPad commercials which many have come to enjoy.

The ‘Rise’ ad focuses on activities that are most likely to happen early in the day such as waking up or answering a text while having breakfast. ‘Up’ is focused activity and exercising, highlighting such features as the standing notification meant to get you to stand for at least 1 minute every hour. Finally, ‘Us’ is focused on communication, highlighting the Digital Touch features such as the heartbeat and tap features as well as emoji’s.

We’ve embedded the ads below. Let us know what you think!

Rise

Up

Us