The Reserve Strap might be the first Apple Watch battery booster available, but it's just the first of many you should probably avoid.

Tim Cook says Apple Watch can operate as a door-unlocking automobile key-fob.

Swiss watchmakers begin to unveil their half-hearted, rushed attempts to compete with Apple Watch.

Jim Suva with Citigroup weighs in on the price of both the stainless steel Apple Watch as well as the cost of Apple Watch Edition.

Apple Watch Edition will be expensive. But will luxury watchmakers be able to create custom replica Faces and price them accordingly?

Luxury industry experts weigh in the the target clientele and possible prices of Apple Watch Edition.

Pebble Time is raising millions of dollars on Kickstarter, but the wearable is not what the company says it is.

In an interview with Recode's Kara Swisher, President Obama was asked the question on whether or not he's used any wearables. He briefly says that he's interested in Apple Watch.

If Apple sells 12 million Apple Watch Editions per year, the company will consume almost a third of the world's current gold production.

Apple on Thursday sent out invites for a special event to be held on March 9, 2015. The event will be held in San Francisco at the Yerba Buena Center for the Arts, a venue that Apple has used many times before for special events.

Apple Watch uses a bezel-matched OLED display for a more seamless visual presentation.

Apple Watch is redefining mobile communication through virtual touch.

Speaking on the 9to5 Happy Hour podcast, well-respected Apple reporter Mark Gurman revealed that Apple will have an iPhone-like pulldown Notification Center on Apple Watch.

These images look really great and further suggests that Apple cares very deeply about fashion with this product.

According to a report, Tim Cook told an employee in the Kurfürstendamm Apple Store in Berlin that he wears his Apple Watch all the time, "even in the shower.”

The Pebble Time smartwatch has set a Kickstarter record, but all it's really doing is proving the massive market for Apple Watch.

Analyst Trip Chowdhry believes Apple Watch will launch with 100,000 available apps, while users will keep an average of 100 apps on the device at any given time.

The most common criticism we hear from Apple Watch skeptics is "I can do all that on my iPhone." But in saying that, they're focusing on all the wrong aspects of wearable computing, as Apple Watch seeks to solve a number of very distinct real-world problems.

Apple's being notoriously secretive with their new wearable, but the details they've let slip are quite compelling. To understand what Apple Watch does, you first have to understand what Apple Watch is.

All Apple Watch, all the time! WatchAware.com is finally live, and we're excited to be here. We've got a clear focus and mission, and we want to make sure you understand exactly what that is. So we wrote about it. Hello World!