Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle product launches.

Cook announced a major Apple Watch discount for employees: 50% off the aluminum sport models and stainless steel standard model.

Roughly 20 developers are coming to Apple's labs in Sunnyvale, Calif., each day in order to test their apps on the Apple Watch, doing so under intense supervision ahead of the device's launch, according to a new report.

Which leads me to think: Are apps really the future of Apple Watch?

Reddit user, intensely, has posted a Web Archive link that shows how some people reacted to the original 2007 iPhone announcement.

This piece argues that if you buy an Apple Watch you'll be more inclined to buy an expensive "timeless" Swiss watch.

Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments.

Today, Apple updated its Apple Watch website with a new "Guided Tours" section which includes a variety of Apple Watch video walkthroughs.

Aka, Apple announces there website will stop working at precisely 12:01 AM PT on April 10th.

To go along with the premium $10,000 and up pricing of the 18-karat gold Apple Watch Edition, Apple will charge up to $999 for the Apple Watch Edition.

In terms of what the upgrade cycle might be, I think Spring 2016 is a great time to release the Apple Watch 2. Three reasons come to mind...

Red Dot design award jurors understandably fawned over what is still, by far, the best-looking smartwatch, even though it isn't on the market yet.

The value of Apple Stores can not be overstated.

The Apple Watch has the opportunity to be the authentication mechanism to nearly everything that requires a "key" or "scan."

This is by far the best piece I've read on Apple Watch. There are tons of little tidbits and the artwork created for this piece is absolutely incredible.

I do believe that China was carefully considered during the creation of this Watch. Just look at the red and gold version. That screams China.

I was reading through some Medium articles when I happened to come across this post titled Apple Watch Ads Highlight Their Lack of Vision.

One-sentence stories will be the new norm in mainstream media, thanks in part to Apple Watch.

If you use Sketch and you're looking for an Apple Watch GUI kit that includes various Apple Watch devices, icons and watch faces, check out this UI kit put together by Design+Code.

UK consumers looking to purchase Apple Watch Edition are better off flying to New York for the weekend.

Redditor, zduhac has posted a mockup chart showing every Apple Watch Sport paired with watch bands deigned to work with the stainless steel Apple Watch.

Edition might seem like the most expensive model, but it's probably the cheapest Apple Watch on average.