The Swiss Watch market doesn't need the smartwatch market, and it's hurting itself by entering the race.

Siri responds to "What are you doing?" by talking about Apple Watch.

The Apple Watch Halo Effect is going to be much bigger than people realize. It's going to help grow the company past the $1 trillion market cap.

A nice theoretical walkthrough on how an Apple Watch user might benefit from wearing this device.

Matt is onto something. And I do agree with his statement, but I think Apple stands to gain even more by rising the tide for everyone.

Everyone has their own reasons for getting an Apple Watch. These are Michael Wolfe's, and the last one might surprise you.

Apple Watch may turn iPhone 6 Plus into Apple's best-selling smartphone by redefining size considerations.

If you want to understand Apple Watch and all its potential to make your life easier, just look down next time you're out for a drive.

The Apple Watch app might be an advertisement, but so is about half of iOS.

Tim Cook is a man with a dream, and he's had it since he was five years old.

When building apps for wearables like Apple Watch, there are many important things to take into consideration.

Google's new Android Wear commercial does a better job selling Apple Watch than anything else I've seen so far.

Apple didn't include Safari on Apple Watch because web browsers just don't make sense for wearables.

If you factor in the price of selling your used Apple Watches after a year or two, the cost of entry is even cheaper.

By making halfhearted smartwatches, the Swiss watch industry is harming its own reputation.

Apple Watch ads and distractions might be a worry for potential early adopters.

Apple, known for keeping its product developments under the strictest of lock-and-key, gave ABC News access into its top secret health and fitness lab.

Apple Watch costs less than the original iPod. Perspective is always useful.

Apple is going to let customers trade in their Android phones for gift cards good towards new iPhone purchases.

In order to succeed commercially, luxury Android watchmakers must demand iPhone integration from Google and Android Wear.

The will.i.am PULS smartwatch gets new life in a partnership with Gucci Timepieces.

As we near launch, more products aiming to replace standard Apple Watch bands are surfacing. Adappt is one such product.

TAG Heuer's smartwatch is rumored to be based on their Carrera model, using an Intel processor and running Android Wear.