Gucci Rebranding will.i.am's PULS Smartwatch?

Edgar Alvarez, Engadget:

Even though Will.i.am’s Puls wristband has yet to exit its invitation-only stage, the artist-turned-entrepreneur is already working on another wearable project. He’s now teaming up with Gucci Timepieces, a branch of fashion brand Gucci…

…Will.i.am says he’s excited to work with Gucci Timepieces on a wearable concept that doesn’t need to be paired with a smartphone. “I coined the term ‘fashionology,’ a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents,’ he said during the announcement.

I was wrong about “wearable.” The new industry term is obviously going to be “fashionology.”