This Is The Best Apple Watch Ad Yet

I’m not as impressed as Abdel about Apple’s latest Apple Watch ad. Don’t get me wrong, it’s certainly competent enough. But, like the Spring Forward keynote, it just doesn’t underscore anything beyond the wearable’s top-notch build quality and overall presentation.

The above Android Wear commercial, on the other hand (but not mine, I assure you), is the best ad for Apple Watch I’ve seen so far. As a vehicle to position Google’s alternative wearable experience, it’s more indictment than articulation, and if I had any interest in Wear before, I guess it just got served right out of me.