Popular analog watchmaker Fossil has decided to get into the smartwatch game.

Eighteen more banks and credit unions in the U.S. have starting supporting Apple Pay after today's update.

A new survey of Apple Watch owners conducted by research firm Wristly found that 80% of those in the U.S. and UK have already used Apple Pay on their Watch.

The company says that they saw the smaller display on the Watch as an opportunity to something that would streamline and make sending cash even easier.

New York based jewelry company London Jewelers is set to start selling the Apple Watch beginning August 21, 2015.

Rapper Ludacris turned up to the Teen Choice Awards last night wearing a diamond encrusted Apple Watch.

Apparently Motorola tweeted a link to a video showing a Moto 360 that doesn't actually look like the current Moto 360.

Apple hasn't been great at getting out the Apple Watch message. Maybe they should take a cue from this 43-year-old Hamilton Pulsar promo.

Today, Apple has begun selling the 38mm Modern Buckle band for the Apple Watch, making it the first time since the Apple Watch has gone on sale that the Buckle has been available.

Today Apple introduced a new kit for the 42mm Link Bracelet that allows the bracelet to fit wrists that exceed that 205mm max.

We're seeing a couple more pictures of the company's upcoming round smartwatch. Check them out and let us know what you think.

During today's introduction of the Samsung Galaxy Note 5 and Samsung Galaxy S6 Edge Plus, Samsung teased what its upcoming smartwatch will look like.

Accessory maker Catalyst says that it's created the world's first waterproof Apple Watch case that meets or exceeds IP68 standards.

Golden Dream's Apple Watch bands are being called out by misguided conservationists. But ostrich and gator skin watch straps have been around for forever.

Huawei's Android Wear smartwatch, dubbed the Huawei Watch, if officially "right around the corner" according to Huawei's website.

The Apple Watch Activity app is a concept so simple a first-grader could have come up with it. But that's not its real genius.

Tracking weightlifting workouts is one thing Apple Watch's Fitness app doesn't yet do, even though it obviously could. And that's by design.

The Apple Watch Putin Edition is a tasteful homage to one of the most powerful and polarizing political figures in recent history.

Bloomberg sites NDP which reported that retailers have seen a 11 percent decline year over year in watch sales, the largest decline in unit sales since 2008.

In an interview with Outside reporter Scott Rosenfiled, Blahnik opens up about Apple Watch and what sets it apart.

Apple continues to incrementally push new beta updates for watchOS 2 ahead of the softwares public release this coming fall.

Microsoft's Outlook for iOS already included an Apple Watch app, but that app didn't do so much... until today that is.

Today, Apple updated its TestFlight beta testing platform for iOS to support iOS 9 and watchOS 2.

The August smart lock now lets you unlock your door with just a swipe and a tap from your Apple Watch.