Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle product launches.

Cook announced a major Apple Watch discount for employees: 50% off the aluminum sport models and stainless steel standard model.

Roughly 20 developers are coming to Apple's labs in Sunnyvale, Calif., each day in order to test their apps on the Apple Watch, doing so under intense supervision ahead of the device's launch, according to a new report.

Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments.

Today, Apple updated its Apple Watch website with a new "Guided Tours" section which includes a variety of Apple Watch video walkthroughs.

Aka, Apple announces there website will stop working at precisely 12:01 AM PT on April 10th.

To go along with the premium $10,000 and up pricing of the 18-karat gold Apple Watch Edition, Apple will charge up to $999 for the Apple Watch Edition.

Red Dot design award jurors understandably fawned over what is still, by far, the best-looking smartwatch, even though it isn't on the market yet.

One-sentence stories will be the new norm in mainstream media, thanks in part to Apple Watch.

If you use Sketch and you're looking for an Apple Watch GUI kit that includes various Apple Watch devices, icons and watch faces, check out this UI kit put together by Design+Code.

UK consumers looking to purchase Apple Watch Edition are better off flying to New York for the weekend.

Edition might seem like the most expensive model, but it's probably the cheapest Apple Watch on average.

It'll be interesting to see how much "light touch" progresses as Apple Watch gains more and more health sensors.

Apple, however, will not allow customers to try arbitrary mix and match options during their Apple Watch Try-On appointments, presumably in the interest of time and simplicity.

Apple has a slew of perks specifically for potential Apple Watch Edition consumers.

Most Apple Watch battery complaints are predictable. This one is not.

Because the price of Cupertino's wearable is fixed, the Apple Watch black market could lean on Edition for easy international profits.

A developer with hands-on experience says that the larger 42mm Apple Watch size is ideal for most tasks and use cases.

Some Apple Watch critics and developers still don't understand exactly why the Digital Crown exists.

Rules! is the first confirmed Apple Watch game, but it's just a port of the iOS experience and not a new wearable gaming concept.

While there's no way to know, it appears that MyCell – a third-party seller on Amazon – is selling replica Apple Watch bands for almost half the price.

Apple is hoping you take their retail employees' fashion advice seriously when you go in to purchase an Apple Watch.

Apple has officially announced the grand openings for its three dedicated Apple Watch shops located in high-end department stores.