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Apple To Open "Big Three" Apple Watch Shops April 10

Apple To Open "Big Three" Apple Watch Shops April 10

March 27, 2015

Eric Slivka, MacRumors:

Apple today officially announced April 10 grand openings for its three dedicated Apple Watch shops located in high-end department stores in London, Paris, and Tokyo. As previously outlined, the store-within-a-store locations are at Selfridges in London, Galeries Lafayette in Paris, and Isetan in Tokyo.

The new locations appear set to handle only Apple Watch viewing and sales, with customers being directed to other Apple retail stores for their support needs.

Go big or go home, right?

It’ll be interesting to see how many more Apple Watch specialty locations Apple opens — if any — in the run-up to the wearable’s April 24 launch. Surprisingly, there’s no mention of any similar shop-in-shops in China, which seems like the most logical and expected hotbed for Edition interest. And while us normies can try those on in select US Apple Stores, if you’re really in the market for a high-end model, you might want to make the trip to one of the above boutiques to experience Ive & Angela’s full interpretation of new Apple luxury.