Apple's belief that the "product sells itself" is hurting Apple Watch early on. That will be remedied in time, but Apple should still nip it in the bud.

Today, Apple is debuting four new Apple Watch ads showcasing the Apple Watch in several different scenarios.

Dan Frommer writing for QZ on why we simply shouldn't be calling the Apple Watch a flop, but that it makes sense that sales have somewhat declined, particularly because of the time of year.

The Digital Crown's function is integral to the Apple Watch UI. But its hardware isn't. And it's holding the wearable back.

Jonathan Geller of BGR has written an extensive review of his experience wearing his Apple Watch Edition for 3 months.

Brooke Crothers writing for Fox News posts his review on the Apple Watch and has some interesting conclusions about the device.

iOS developer Craig Hockenberry has published an extensive look at the Apple Watch's ability to function under water.

JUUK has added two space grey link bands to its Indiegogo campaign in an effort to reach its funding goal. We have to admit, these look beautiful.

Here's a short tutorial on how to get live sports scores on your Apple Watch face using the Modular watch face combined with Google Calendar.

The "iconic" app constellation on your wrist was designed for a round Apple Watch, not a rectangular one. And I've got the GIF to prove it.

I really enjoyed this piece by Opal Alapat on her personal review of the Apple Watch. This part particularly stood out to me:

Telegram Messenger, one of the best third-party messaging apps around, makes its biggest feature a bit too small on Apple Watch.

Some Apple Watch enthusiasts think the wearable is going to categorically replace iPhone and become the definitive mobile device. It won't.

Ariel Adams from ABlogToWatch has posted a 22-minute video where he reviews all of the Apple Watch bands. What he says may surprise you.

Dan Frommer from QZ has written an article about his experience wearing the Apple Watch and how it may be the start of devices communicating with each in ways we haven't experienced much of yet.

There's been lots of talk this week about flops and bombs, but Apple Watch can't fail. Here's why.

Ariel Adams from ABlogToWatch -- a website dedicated to reviewing watches -- has written an extensive review of his time with the Apple Watch and whether or not the Apple Watch will replace his traditional watch.

What if you could combine all of your social and personal data into a single dashboard that portrays visualizations of your timeline in creative ways? This is the experiment that is Gyroscope.

Every analysts claims should be taken with a grain of salt, but what if Apple Watch sales are genuinely below Cupertino's expectations?

Maybe you forget, but the iPhone took some time to get going as well. The first few months were not all the great.

There's no shortage of Asian companies looking to make replica Apple Watch bands and this week I've got my hands on a Replica Milanese Loop.

Tobias van Schneider has written a great piece on 12 things you should know about the Apple Watch. His basic conclusion is that "If someone would take the Apple Watch away from me, I would not miss it."

Apple Watch and iPod are both struggling mightily, but they just might end up saving each other.