Rapper Ludacris turned up to the Teen Choice Awards last night wearing a diamond encrusted Apple Watch.

Apparently Motorola tweeted a link to a video showing a Moto 360 that doesn't actually look like the current Moto 360.

Apple hasn't been great at getting out the Apple Watch message. Maybe they should take a cue from this 43-year-old Hamilton Pulsar promo.

Today, Apple has begun selling the 38mm Modern Buckle band for the Apple Watch, making it the first time since the Apple Watch has gone on sale that the Buckle has been available.

Today Apple introduced a new kit for the 42mm Link Bracelet that allows the bracelet to fit wrists that exceed that 205mm max.

A great piece by Benedict Evans on the Apple Watch and how it's doing roughly 4 months into availability.

Abdel, Julia and Andy gather once again to talk about some of the upcoming features for Apple Watch including the possibility of deep integration with Apple TV.

We're seeing a couple more pictures of the company's upcoming round smartwatch. Check them out and let us know what you think.

During today's introduction of the Samsung Galaxy Note 5 and Samsung Galaxy S6 Edge Plus, Samsung teased what its upcoming smartwatch will look like.

Accessory maker Catalyst says that it's created the world's first waterproof Apple Watch case that meets or exceeds IP68 standards.

Golden Dream's Apple Watch bands are being called out by misguided conservationists. But ostrich and gator skin watch straps have been around for forever.

Huawei's Android Wear smartwatch, dubbed the Huawei Watch, if officially "right around the corner" according to Huawei's website.

Being something of a chef has always interested me. Never in my wildest dreams did I think the Apple Watch would help make be a better one.

Apple Watch messaging was supposed to be a timesaving technological godsend. But it's not, and it actually might never be.

Reddit user, FoxMcWeezer, has posted a few screenshots of his upcoming watchOS 2 app that will allow those of us who are paid on an hourly basis to quickly see how much money we've made.

The Apple Watch Activity app is a concept so simple a first-grader could have come up with it. But that's not its real genius.

Tracking weightlifting workouts is one thing Apple Watch's Fitness app doesn't yet do, even though it obviously could. And that's by design.

The Apple Watch Putin Edition is a tasteful homage to one of the most powerful and polarizing political figures in recent history.

This week, another replica Link Bracelet has surfaced, and boy does it look incredibly similar to Apple's.

Bloomberg sites NDP which reported that retailers have seen a 11 percent decline year over year in watch sales, the largest decline in unit sales since 2008.

In an interview with Outside reporter Scott Rosenfiled, Blahnik opens up about Apple Watch and what sets it apart.

As of today, Apple Watch sales have officially kicked off with the Watch now available to purchase on Best Buy's website.

After releasing watchOS 2 beta 5 earlier today, some of our readers along with 9to5Mac have found new features that were otherwise not available on previous betas.