Today, Apple is debuting four new Apple Watch ads showcasing the Apple Watch in several different scenarios.

Dan Frommer writing for QZ on why we simply shouldn't be calling the Apple Watch a flop, but that it makes sense that sales have somewhat declined, particularly because of the time of year.

The Digital Crown's function is integral to the Apple Watch UI. But its hardware isn't. And it's holding the wearable back.

Jonathan Geller of BGR has written an extensive review of his experience wearing his Apple Watch Edition for 3 months.

Today, Hulu is out with an update to its iPhone app which now puts a remote for controlling playback right on your Apple Watch.

Brooke Crothers writing for Fox News posts his review on the Apple Watch and has some interesting conclusions about the device.

Apple keeps patenting more tech for Apple Watch's heart rate monitor. Ostensibly for authentication, the true implications are far more profound.

Chinese brand Ulefone is making an Apple Watch clone called the uWear. And frankly, the concept looks pretty good.

iOS developer Craig Hockenberry has published an extensive look at the Apple Watch's ability to function under water.

There are frivolous lawsuits, and there are frivolous lawsuits. And then there's this one.

JUUK has added two space grey link bands to its Indiegogo campaign in an effort to reach its funding goal. We have to admit, these look beautiful.

Here's a short tutorial on how to get live sports scores on your Apple Watch face using the Modular watch face combined with Google Calendar.

The "iconic" app constellation on your wrist was designed for a round Apple Watch, not a rectangular one. And I've got the GIF to prove it.

Apple Watch users are complaining about a new problem, and it might be a big one. Ladies and gentlemen, I give you "Burngate."

I really enjoyed this piece by Opal Alapat on her personal review of the Apple Watch. This part particularly stood out to me:

According to an exclusive report obtained by MacRumors, Apple Watch online sales in the U.S. are estimated to have totaled over 3 million over the first 3 months with an average selling price (ASP) of $505.

Telegram Messenger, one of the best third-party messaging apps around, makes its biggest feature a bit too small on Apple Watch.

Some Apple Watch enthusiasts think the wearable is going to categorically replace iPhone and become the definitive mobile device. It won't.

Ariel Adams from ABlogToWatch has posted a 22-minute video where he reviews all of the Apple Watch bands. What he says may surprise you.

Dan Frommer from QZ has written an article about his experience wearing the Apple Watch and how it may be the start of devices communicating with each in ways we haven't experienced much of yet.

There's been lots of talk this week about flops and bombs, but Apple Watch can't fail. Here's why.

Fast Company's Mark Wilson, noteworthy predictor of the Apple Watch Flop, is excited to point out how right he was. Except he wasn't, and he still isn't.

Ariel Adams from ABlogToWatch -- a website dedicated to reviewing watches -- has written an extensive review of his time with the Apple Watch and whether or not the Apple Watch will replace his traditional watch.