Guest contributor Steve Bourne gives his two cents on why Apple Watch should be de-crowned. From a UI perspective, maybe it's just not all that necessary.

Many big brands weren't able to put out a Watch App because of significant software limitations. Now Vine for Apple Watch is coming thanks to watchOS 2.

Here are the most interesting developments to come out of today's announcements in case you weren't fortunate enough to spend most of the afternoon glued to your screen. Enjoy!

There you have it. Just become a pro basketball player and have Lebron James as your teammate and you'll get yourself a free Apple Watch!

Just a few days ago, Casey Neistat showed us a quick unboxing and his custom made Louis Vuitton Apple Watch band. Now he's back with his initial impressions.

Every single one of these items listed sans the Activity Tracking and Workout Companion is completely achievable with an iPhone.

Something about wearing a product makes it feel less like a computer and more like jewelry.

Popular vlogger Casey Neistat, known for spray painting a Space Grey Aluminum Apple Watch gold, has just posted a video of his personal Apple Watch.

We all want to feel unique and different. The best way to do that is to offer as many band, faces and complications as possible.

A fascinating report by Dan Frommer showing the potential of Apple Watch in Greater China.

Comparing the Apple Watch, specifically the Apple Watch Sport, to a Rolex is sort of ridiculous.

As we get closer to availability of the Apple Watch in stores, it appears that some Apple Watch bands have become available to ship within 1 business day according the the online Apple Store.

Inside the subreddit r/AppleWatch, a user by the name of Mr_ER has designed an interesting Apple Watch adapter that we haven't seen before.

As a person who's owned several watches both cheap and expensive, I personally feel like the analog watch world, in the long run, is under great threat.

Apple will begin selling various models of the Apple Watch starting in two weeks, according to a press release from the company today.

As soon as Apple entered the watch game, my initial thoughts were that anyone trying to release an app that helps them compete with Apple in a product category would be met with resistance.

While I had my Apple Watch Sport, I did find myself not caring where my phone was, either at home or even when I went to my friend's house.

If you've been on the hunt for unique and different Apple Watch bands, today may be your lucky day thanks to Casemate.

Fantastical looks really good and is probably the best Calendar app you can get for Apple Watch today.

It's interesting to see how different people value different parts of the Apple Watch.

Asus' ZenWatch 2 mimics Apple's Digital Crown, but it doesn't really do anything. It's basically a perfect clone.

Here's what a Steve Jobs-narrated Apple Watch video might have been like.

I do agree with the rest of Kim's assessment of the Watch. It grows on your slowly, and the more you live with it, the more you love it.

The Watch is in its early days. We don't fully understand what it will be five years from now. However, to joke about it as if it's never going to be anything great is setting yourself up to be a ... silly ass.