"Why I'm Trying To Sell My Apple Watch"

Much of Yarrow’s complaints are fair and given that he doesn’t care that much about fitness tracking, I can understand why he doesn’t see the full value in the Apple Watch. Where I disagree is in the very last paragraph:

And, by the way, price a big part of this. It feels weird paying $400+ for something that does a fraction of what a $650+ iPhone can do. Yes, a Rolex costs thousands of dollars, and it only tells time. But, that’s just the nature of things. Apple can try to position itself as a luxury brand all it wants. It’s not a luxury brand, and the Apple Watch is not a luxury watch. Sorry!

Comparing the Apple Watch, specifically the Apple Watch Sport, to a Rolex is sort of ridiculous. What Yarrow should have compared it to is other watches that sell for $400 and only tell time because the Sport model is not a luxury product.

The steel and Edition models on the other hand are luxury products in my opinion because they are much more refined and offer bands that really are up there with some of the nicer watches I’ve seen and worn. Also, to say that Apple is not a luxury brand suggests that Yarrow doesn’t realize how much Apple products are sought after. In many parts of the world, including China, Apple is considered the most desirable luxury brand taking the number one spot ahead of Louis Vuitton, Gucci, Chanel and even Hermès.

Sorry!