Study: Apple Watch Pays For Itself

Thomas Claburn, Information Week:

Chowdhry and Singh calculate that the Apple Watch has a behavioral economic value of $351 annually. They reach this figure based on feedback from some 200 to 250 Apple Watch owners who report a reduction in the number of times they remove their iPhone from a pocket, a number that went from 110 times per day to 55 times per day after getting an Apple Watch.

Assuming that task takes 6 seconds, an Apple Watch user stands to save 330 seconds a day and 33.46 hours a year. Assuming a minimum wage of $10.50, the report concludes an Apple Watch has a behavioral value of $351 over the course of a year and thus pays for itself in 1.5 years (for the $549 model), or in a single year for the $349 Apple Watch Sport.

While I had my Apple Watch Sport, I did find myself not caring where my phone was, either at home or even when I went to my friend’s house. Why? Because anything of any importance would be pushed right to my wrist. Now that I don’t have an Apple Watch (still waiting for my stainless to ship), my phone is literally next to me at all times within my line of sight.

Turns out the wrist is a great place to put technology.