Think about musicians, actors, professional athletes, or anyone else who we'd consider a celebrity. Which Apple Watch are they going to want?

A lot of folks think Apple will offer a component upgrade program for Apple Watch. They are wrong.

Apple Watch is rumored to have a production defect rate of 70 percent.

This really makes you realize how far ahead Apple is when it comes to manufacturing at scale.

When Apple launched iPad in 2010, there wasn't a whole lot of perceived interest. But there were a ton of sales. With Apple Watch, history is repeating.

Apple Watch is criticized for not phasing out previous communications or workflow paradigms. But it does.

The importance of Apple Watch to Apple's global brand and market cap cannot be understated.

Amazon is reportedly prepping an Apple Watch app.

Compared to its best-selling (and less "crazy") competitors, Apple Watch's elite engineering and top-class form factors are clearly evident.

Apple Stores stop selling competing fitness trackers like Nike+ FuelBand and Jawbone UP.

For all of its bells and whistles, maybe the first-gen Apple Watch is just supposed to be a great-looking piece of functional jewelry.

Asus doesn't get the point of Apple Watch Edition.

Apple Watch Edition may not have such a dire, destructive effect on the established Swiss industry, after all.

Apple Watch criticisms from the Spring Forward event floor are pedantic, misleading, and otherwise ill-considered.

From chip design to retail, the Apple Watch embodies everything Apple has become known for.

College Humor figures out why Apple Watch Edition exists.

Jony Ive and Marc Newson are speaking at this year's Condé Nast International Luxury Conference in Florence, Italy.

If you can't get to an Apple Store or just don't want to wait, use these resources to help you find the perfect Apple Watch and Band size for your wrist.

Gadget rental service Lumoid hopes to let customers try Apple Watch before buying.

More and more I'm beginning to understand the Apple Watch and its existence. It's not going to replace the phone anytime soon. But it does have the opportunity to make our lives just a tad bit easier in the little ways we may not appreciate until we use it.

Remember, this is a fashion item as much as it is a computer-on-your wrist. Fashion changes frequently, especially when you account for the various seasons.

"It makes me feel like a Power Ranger."

Fake Apple Watches are a thing. Get used to it.

Apple's unique economies of scale might explain the rationale behind Apple Watch pricing, the rumored Apple TV, and even the fabled iCar.