It's great that other companies are trying, but Fossil and others in that price range between $200 - $1000 have to seriously start worrying about their future.

Walmart has officially begun selling the Apple Watch sports and various Apple Watch accessories via its online store for those in the U.S.

The dedicated Apple Watch conference is going on right now in San Francisco. Stay tuned to find out just where the wearable's headed.

Apple has pushed watchOS 2.1 to Apple Watch owners and is now available to download via the Watch app on your iPhone.

The well-informed and often reliable Mark Gurman is reporting that Apple plans to unveil the next-generation Apple Watch sometime during March 2016.

Fossil, the popular watch maker that's taking its talent to the smartwatch, is now officially selling its first Android Wear watch, dubbed the Q Founder, on the Google Store online.

A startup Italian Apple Watch accessory, Bracelite is an e-paper bangle that puts custom patterns around your wrist. Its Kickstarter campaign is underway.

As a fashion statement, you already know what your Apple Watch says about you. But perhaps there's still some important stuff you haven't considered.

A recently-granted Apple patent reveals a potential new Apple Watch Band category: the woven fabric display. But dont count on it.

According to Wristly, it took roughly 83% of folks 2 weeks or more to realize that it wasn't worth wearing anymore. 17% realized they didn't need it within days.

The app has been updated with Apple Watch support, giving users the ability the reply directly to messages, via quick reply, right on their wrists.

The Apple Watch needs to quickly lose its dependance on the iPhone if it's going to be a product that people will continue to want.

ReVault, an Apple Watch competitor focusing on storage as the centerpiece of the wearable experience, is also taking on more mainstream smartwatch uses.

Though the Bellamy is Swatch's alleged answer to Apple Watch, its NFC technology could become a mainstream dumb-watch standard.

Today only, as part of Cyber Monday, Target is taking 15% off nearly everything its store, including the Apple Watch and official Apple Watch bands.

The record-breaking sales were driven by three main items, two of which are made by Apple: the iPad and the Apple Watch, followed by the Wii U.

Vine has officially launched its watchOS app today and gives wearers the ability to play short videos right on your wrist.

Sales of Cupertino's wearable are allegedly going strong, but for one unfortunate Dane, Apple Watch is on fire for altogether different reasons.

LG has announced that its upcoming smartwatch, dubbed the Watch Urbane 2nd Edition LTE (try saying that 3x), has been cancelled due to a complex "hardware issue."

A new report, released in a statement from the Swiss customs office, says that October shipments of mechanical watches declined 12 percent to $2B billion, the largest decline seen in six years.

The IBM Watson supercomputer is tallying the bananas for the holiday season, and it's looking like Apple Watch is leading the pack.

Digitimes today reports that supply chain sources indicate that Apple is likely to ship more than 10M Apple Watches by the end of the year, more than some expected, as the company is looking for additional suppliers.

Apple's new official dock for Apple Watch is now available to buy in Apple Stores around the world for $79.

Buried deep in an interview with The San Francisco Chronicle, fashion designer Thom Browne says he's going to be making a strap for the Apple Watch.