Reserve Strap has just updated its customers on the status of the strap and it looks like nobody will be getting their Reserve Strap after all.

Apple has just uploaded six new Apple Watch ads to its YouTube channel, each running about 16 seconds long.

According to the well-sourced Apple analyst, Ming-Chi Kuo, this years Apple Watch is more likely to be an "S" upgrade with "spec improvements" and very little form factor design changes.

BTechHD has put together a nice little video highlighting his top 5 Apple Watch games for April 2016.

Sure nobody needs one, but guess what, nobody needs a lot of things. But make no mistake, we're always looking for something that makes our lives more convenient.

The next-generation Apple Watch 2 is rumored to debut at WWDC this year and will be up to 40% thinner.

Fluent Research recently conduced an interview with over 2,500 American's nationwide and determined that the Apple Watch is nearly 8% of American's already own an Apple Watch.

Twelve South today announced a new product designed for those of us with an Apple Watch who are always on the go. The TimePorter is described as a travel tote and portable charging stand.

Apple today revealed and expansion to its Apple Watch Hermès collection today, with four new colors becoming available to buy separately starting April 19.

Speaking to the Telegraph, Park made some interesting comments about the Apple Watch saying that it does a bit too much.

The side button is pretty much completely useless other than for Apple Pay for me and so many folks I know who wear one.

Using Amazon as a barometer of how well the Apple Watch selling in relation to the Fitbit Blaze is not the right approach.

Rocket Insights, a software design agency, has recently partnered with Virgin Pulse to release an activity tracking app for the Apple Watch.

Feld & Volk, known for creating over-the-top Apple accessories have just unveiled their very first Apple Watch design.

The Open Band project is a project by fast prototyping company, Breakfast, which a goal of creating an open source design for bands for the Apple Watch.

The Samsung Gear S2, perhaps the best looking round smartwatch to date now officially works with iPhone's, so long that it's on Verizon.

As noted by 9to5Mac, Apple has redone its Apple Watch page and seems to be downplaying the 18K Gold Apple Watch Edition.When you visit the new Watch page.

In an interview with Tech Insider Pebble CEO Eric Migicosky said that Pebble will reduce its staff by 40 employees, representing a 25 percent drop as the company is planning a "careful" approach to next year.

Wondering what band and Watch case will suit you best? Well, wonder no more because Apple has put together a nifty little interactive gallery that allows you to pick any case, band and Watch face so that you have a good understanding how exactly how it looks.

Along with iOS 9.3 today, Apple has officially released watchOS 2.2 for all Apple Watch models.

As expected, Apple has released a new set of new Apple Watch bands for the first-generation Apple Watch.

Apple has just announced a price drop for the Apple Watch, which now starts at $299 for the 38mm Sport model.