The Watch as the atom of Apple’s ecosystem. Google I/O 2015. AndroidWear interface conventions. WWDC. The inevitable demise of Pebble and Fitbit.

Unfortunately, it just doesn't seem like Android Wear something Google cares that much about. As an Apple Watch fan, that's depressing.

It isn't enough for its creators and wearers to want the Watch to succeed. Businesses above all else will need to spearhead its adoption.

The key use case for both Grinblo and myself is that Apple Watch serves as an assistant whose job is is to let us know when something requires our attention.

Speaking at Code Conference, Apple’s senior vice president of Operations said that we can expect a native Apple Watch SDK at WWDC next week.

How is the Pebble Time only 0.2 less on the Verge's score when compared to the Apple Watch, especially when the Watch is being praised for good design?

A nice rundown by MKBHD. Much better than his initial Apple Watch review in my opinion.

Rather than evaluating whether the product is already mature, a better question is to ask whether Apple has laid a foundation on which Apple Watch can grow.

iMore's Rene Ritchie is one of the few people we know who has purchased and received a Black Steel Apple Watch and it looks GOOD.

Today's clickbait is brought to you by Tom Rich who just posted a video on why he "hates" the Apple Watch. Let's go through some of his complaints.

The best use cases for Apple Watch will be the ones that require no touching or at most one touch or swipe.

I believe that much of that is due to the newness of the product, which consists of a new interactions on a product that lives on our wrist.

Want Apple Watch Edition, but don't have the cash? You can get it gold plated. This 18K gold plated Apple Watch looks great. Apple Watch Edition retails up to $17,000, but not this one.

I agree. Putting the watch on isn't exciting but then again, what Watch is after a month? The idea is simply that the Watch is more capable than other watches you wear.

If you're struggling to fit the Apple Watch into your lifestyle, you should probably stop trying and just let it happen.

Traveling with the Watch. How experiences of the Watch are shaped by differences in personal interests and daily routine.

Since the first day—which we’ve excluded from this next chart to focus on detail—US orders have generally remained under 30,000 per day.

Being able to easily get the time was the reason people started wearing watches in the first place.

Previously, her 12-month projection was about 30 million. Now, she's raising it to 36 million, more than double Kuo's estimate, based on the available information.

The Watch is expected to hit retail stores sometime in June according to Tim Cook, so it appears that Apple has begun to roll out bands of ahead of its arrival.

It hasn't even been a month since people have started receiving their Watches and already we're seeing medical centers taking advantage of the Watch's ability to monitor behavior.

A great writeup by Mark Rogowsky on the story behind Uber for the Apple Watch.

Oh, no. Just 15 million? What a flop.