The Pebble Time Steel in gold finish looks just like Apple Watch Edition (without all the dollar signs and the extra zeroes).

It looks like you'll be able to spice up your Apple Watch Sport with a few of the more premium strap options (which you might actually need to do in case Apple prices the stainless versions out of reach of the majority of users).

Gene Munster of Piper Jaffray expects Apple Watch to cost $499 for the steel version and $4999 for the Edition. He also thinks that Edition will only sell about 10,000 units on the year.

The gold standard of the luxury watch industry helps explain why you probably won't be able to afford Apple Watch Edition.

Tim Cook said he will think about gifting Apple Watch to all Apple employees.

Apple Watch has clearly been designed as a unisex wearable, with only case size being the difference between feminine and masculine models.

The more I think about the Pebble Time, the more I see it as a toy version of Apple Watch.

Swiss watchmakers begin to unveil their half-hearted, rushed attempts to compete with Apple Watch.

Jim Suva with Citigroup weighs in on the price of both the stainless steel Apple Watch as well as the cost of Apple Watch Edition.

Luxury industry experts weigh in the the target clientele and possible prices of Apple Watch Edition.

In an interview with Recode's Kara Swisher, President Obama was asked the question on whether or not he's used any wearables. He briefly says that he's interested in Apple Watch.

Apple on Thursday sent out invites for a special event to be held on March 9, 2015. The event will be held in San Francisco at the Yerba Buena Center for the Arts, a venue that Apple has used many times before for special events.

Speaking on the 9to5 Happy Hour podcast, well-respected Apple reporter Mark Gurman revealed that Apple will have an iPhone-like pulldown Notification Center on Apple Watch.

These images look really great and further suggests that Apple cares very deeply about fashion with this product.

According to a report, Tim Cook told an employee in the Kurfürstendamm Apple Store in Berlin that he wears his Apple Watch all the time, "even in the shower.”