Apple Watch Tour of World’s Fashion Magazines Reaches Hong Kong
Apple may be able to scale back its advertising budget for the Apple Watch: so far the device appears to be doing just fine in getting multi-page editorial coverage in the world’s fashion magazines. The latest fashion title to run a major feature on the watch is Hong Kong’s East Touch magazine, which is running a four-page spread.
The Apple Watch has so far been featured [in] Vogue China, Vogue France, the USA’s Self and the UK’s Style, as well as fashion titles in France and Germany. Apple did, however, have to pay for advertising in the US edition of Vogue. A contributing editor to Vogue also described the Apple Watch as “terrific.”
The thing that caught my eye about this fresh round of ads was that, for the first time, the models used were men, not women. Previously, Apple had been using women in all of its ad campaigns, which tended to underscore the impression that Apple Watch (at least at the high fashion level) may have actually been designed primarily around the female form. Now, though, Apple Watch really does look like a distinctly unisex product. Contrast that with all the bulky Android Wear and Pebble offerings, and Apple’s competition looks even less competitive. Take the newly-announced Huawei Watch, for example: This thing claims to be designed for optimal feminine fitment, even as its large 42mm case diameter pushes the upper limit for average-sized males. Apple was right to offer two sizes for each Apple Watch model, and the smartwatch stragglers are wrong for cutting their tiny audience in half by foregoing the needs and wants of the petite.