Comparing the Apple Watch, specifically the Apple Watch Sport, to a Rolex is sort of ridiculous.

As we get closer to availability of the Apple Watch in stores, it appears that some Apple Watch bands have become available to ship within 1 business day according the the online Apple Store.

Inside the subreddit r/AppleWatch, a user by the name of Mr_ER has designed an interesting Apple Watch adapter that we haven't seen before.

As a person who's owned several watches both cheap and expensive, I personally feel like the analog watch world, in the long run, is under great threat.

Apple will begin selling various models of the Apple Watch starting in two weeks, according to a press release from the company today.

As soon as Apple entered the watch game, my initial thoughts were that anyone trying to release an app that helps them compete with Apple in a product category would be met with resistance.

While I had my Apple Watch Sport, I did find myself not caring where my phone was, either at home or even when I went to my friend's house.

If you've been on the hunt for unique and different Apple Watch bands, today may be your lucky day thanks to Casemate.

Fantastical looks really good and is probably the best Calendar app you can get for Apple Watch today.

It's interesting to see how different people value different parts of the Apple Watch.

I do agree with the rest of Kim's assessment of the Watch. It grows on your slowly, and the more you live with it, the more you love it.

The Watch is in its early days. We don't fully understand what it will be five years from now. However, to joke about it as if it's never going to be anything great is setting yourself up to be a ... silly ass.

If you've been paying attention to the news today, you may have seen that Asus has put out a second version of its ZenWatch called, you guessed it, the ZenWatch 2.

Even since I sold my Apple Watch, I've come to understand that the device's real allure is in its always-on-you convenience. That's it's killer app.

We now have a name for the “first luxury Android Wear smartwatch”. The Tag Heuer Carrera Wearable 01 moniker was revealed by the Swiss watchmaker’s CEO this week.

A nice write-up of some Apple Watch tips and tricks by Shawn Blanc.

The video shows Wong using his voice to turn on his HVAC (heating, ventilating, and air conditioning), as well as unlock and even start this Model S.

I suspect that as we see third-party bands, watch faces, as well as Apple's own software and hardware iteration, this product will begin to become more and more popular.

Flexibits, makers of the popular calendar app Fantastical, have just announced an upcoming version of Fantastical for Apple Watch.

The Watch as the atom of Apple’s ecosystem. Google I/O 2015. AndroidWear interface conventions. WWDC. The inevitable demise of Pebble and Fitbit.

Unfortunately, it just doesn't seem like Android Wear something Google cares that much about. As an Apple Watch fan, that's depressing.

It isn't enough for its creators and wearers to want the Watch to succeed. Businesses above all else will need to spearhead its adoption.

The key use case for both Grinblo and myself is that Apple Watch serves as an assistant whose job is is to let us know when something requires our attention.

Speaking at Code Conference, Apple’s senior vice president of Operations said that we can expect a native Apple Watch SDK at WWDC next week.