Apple has asked developers to keep their app previews under wraps until after Apple Watch's March 9 event.

Nick Foulkes has an extensive interview with Jony Ive ahead of Apple's Spring Forward watch even. In the interview, Ive talked about designing the smartwatch, the inevitability of its existence and much more.

In a top-secret lab inside Apple HQ, several top companies are getting their Apple Watch apps ready with the help of Cupertino engineers.

Apple Watch includes diagnostic port contacts inside it's lower Band receiver, and these might actually be used for accessories down the road.

The Apple stores have a month left to get ready for Apple Watch, and it's difficult to say exactly what their approach is going to be.

This week, I'm joined by former Apple designer Louie Mantia, as we discuss Apple Watch leading up to next week's Spring Forward keynote.

These five new ideas for Apple Watch underscore the subtle but important ways the new wearable can make our lives better and more impactful.

New site MixYourWatch.com has built an interface that lets you put any band on any Apple Watch so you can see exactly what goes best with the model you're going to buy.

In a survey of analyst expectation, Fortune finds that industry experts predict an average of 22.46 million unit sales of Apple Watch in 2015.

The problem I have with people jumping the gun on Apple Watch flopping is that none of these folks have used it yet.

You gotta love when companies like Huawei go out of their way to call the Apple Watch geeky and clumsy.

An ongoing Reddit survey from /r/Apple indicates that the stainless steel Apple Watch is the most desired version, but most folks don't expect to shell out more than $500 for the device.

Apple seems like they intend to sell a lot more Apple Watch Bands than Apple Watch units, which might be good news for non-Edition pricing.

The Pebble Time Steel in gold finish looks just like Apple Watch Edition (without all the dollar signs and the extra zeroes).

It looks like you'll be able to spice up your Apple Watch Sport with a few of the more premium strap options (which you might actually need to do in case Apple prices the stainless versions out of reach of the majority of users).

Gene Munster of Piper Jaffray expects Apple Watch to cost $499 for the steel version and $4999 for the Edition. He also thinks that Edition will only sell about 10,000 units on the year.

The gold standard of the luxury watch industry helps explain why you probably won't be able to afford Apple Watch Edition.

Tim Cook said he will think about gifting Apple Watch to all Apple employees.

Apple Watch has clearly been designed as a unisex wearable, with only case size being the difference between feminine and masculine models.

The more I think about the Pebble Time, the more I see it as a toy version of Apple Watch.

Swiss watchmakers begin to unveil their half-hearted, rushed attempts to compete with Apple Watch.

Jim Suva with Citigroup weighs in on the price of both the stainless steel Apple Watch as well as the cost of Apple Watch Edition.

Luxury industry experts weigh in the the target clientele and possible prices of Apple Watch Edition.