![{"author"=>"Andy Faust", "first_name"=>"Andy", "last_name"=>"Faust", "nicename"=>"andyfaust", "id"=>"3", "about"=>"Android where? Not on <em>my</em> wrist!\r\n<a href=\"mailto:andy@watchaware.com\">Email me</a> or <a href=\"http://twitter.com/ndyfaust\">find me on Twitter</a>. \r\nAnd tell your friends.", "nickname"=>"andyfaust", "twitter"=>"ndyfaust", "on_staff_since"=>"2015-02-22T22:16:42+00:00", "roles"=>["managing_editor"], "user_email"=>"andy@watchaware.com"}](https://www.gravatar.com/avatar/3c00192bc417794696880af8afe266ee?s=50)
![{"author"=>"Abdel Ibrahim", "first_name"=>"Abdel", "last_name"=>"Ibrahim", "nicename"=>"abdel", "id"=>"4", "about"=>"Co-founder of TheTechBlock and TechHunter", "nickname"=>"abdel", "twitter"=>"", "on_staff_since"=>"2015-02-22T22:17:27+00:00", "roles"=>["editor"], "user_email"=>"abdel@watchaware.com"}](https://www.gravatar.com/avatar/d7b6c6885e42df670fc60fbab5448583?s=50)
Apple Pulls "Gold" Film From Keynote
Apple didn't air their "Gold film" during the Spring Forward keynote, but it is available to view online.
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Apple Watch Band Pricing Revealed
Apple has published Apple Watch Band pricing for Sport and stainless models at its website.
Official Apple Watch Pricing And Availability
Apple sets MSRP and preorder/launch dates for Apple Watch.
How Cupertino Makes Apple Watch's Superstrong "Apple Gold"
Bending and shaping gold is much harder to do than other metals and probably requires a bit of manual labor to get right.
Reader-Contributed "Spring Forward" Theory Offers Up Radical Apple Watch Twist
Could Apple Watch be the test-bed for one of consumer electronics' most anticipated new technologies?
Does Cupertino Need Apple Watch To Reduce Reliance On iPhone?
Apple Watch is not intended to replace iPhone. It is intended to increase iPhone sales.
John Gruber's Final Apple Watch Pricing Predictions
If these prices are even close to correct, Apple's going to have some explaining to do.
Apple's Special Gold
If true, it could mean that the Apple Watch Edition could be much less than some have estimated.
Apple Watch Edition Should Not Cost $10,000
If people are willing to pay $10,000 for Apple Watch Edition, they'd probably pay a little more for it, too.
The Apple Watch As The Ultimate Communication (And Customer Care?) Device
You might not think of it that way, but Apple Watch, judging from the specs unveiled back in September, is probably the ultimate communication device.
How Much Should Apple Watch Cost? Even Apple Might Not Be Sure
We still don't know how the different versions of Apple Watch are going to be priced. Maybe that's because Apple didn't, either.
Games To Play A Part In Next Week's Apple Watch Event?
It looks like Apple might be gung-ho about gaming on Apple Watch.
Would Anyone Buy Apple Watch Without This Key Feature?
A smartwatch without a touchscreen is not a smartwatch.
Apple Watch To Withstand 5 hours Heavy Use, Include 8GB Storage?
A new batch of rumors from 9to5Mac may put the Apple Watch "battery problem" to rest.
Users Wearing Apple Watch Take iPhones Out "Far, Far Less"
Apple Watch Devs Asked To Keep Quiet Before Keynote Event
Apple has asked developers to keep their app previews under wraps until after Apple Watch's March 9 event.
Apple Watch Offers Simple Solution For Lefties
Apple Watch has a screen toggle that flips everything upside down, allowing left-handed users to more easily access the Digital Crown.
Jony Ive Talks Apple Watch With Financial Times
Nick Foulkes has an extensive interview with Jony Ive ahead of Apple's Spring Forward watch even. In the interview, Ive talked about designing the smartwatch, the inevitability of its existence and much more.
Apple Gives Facebook, Others Early Access To Test Apple Watch Apps
In a top-secret lab inside Apple HQ, several top companies are getting their Apple Watch apps ready with the help of Cupertino engineers.
Kairos Smartwatch Offers High Lux Answer To Apple Watch
The Kairos Watch has a valuable trick up its sleeve in the luxury market's rush to compete with Cupertino.
Apple Watch Has Hidden Diagnostic Port That Could Be Used For Future Smart Bands
Apple Watch includes diagnostic port contacts inside it's lower Band receiver, and these might actually be used for accessories down the road.
How Apple Watch Needs To Change Apple Retail
The Apple stores have a month left to get ready for Apple Watch, and it's difficult to say exactly what their approach is going to be.
Opinion: That’s Not A Heart Rate Monitor
See that big thing on the back of Apple Watch? I don’t think that’s what you think it is.