Apple Watch Edition Should Not Cost $10,000
by Andy Faust
March 7, 2015
A $10,000 price tag on the gold Apple Watch Edition wouldn’t be crazy.
Yes it would.
Because if someone is willing to pay $10,000 for $1500 in gold, parts, and labor, they’re willing to pay $12,000 for it. At least. Plus, more and more people seem to accept the “reasonableness” of that rumored price point. Luxury cannot be reasonably priced, or else it ceases to be luxury.